In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release.
Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora.
The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different.
19 January 2015
Lotus sales up 54% world-wide for the first nine months of the financial year
· 81% sales increase EU overall
· 88% increase in UK
· 143% increase in France
· 139% increase in Germany
· 29% up USA; 50% up Canada
· 24% up Asia and Middle East
· 130% sales increases in China; 125% in Japan
· Lotus Motorsport shows 19% increase
· 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015.
· Exciting reveal in Geneva
Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker.
Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, "Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction."
Lotus is revealing an exciting new car at the important Geneva International Motor Show in early March 2015. The product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.
The most recent Elise S Cup model is already creating vital banner headlines and comments like "...most intoxicating sports car at any price" and "...it's about as much fun as driving gets", are some of the justified rewards for the effort expended at Hethel; and that is for a version of an existing model....the Geneva reveal will produce even more for the new model.
The demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.